Under the DAGMAR Approach,the Communication Task Is Based on the Hierarchical

question 41

Multiple Choice

Under the DAGMAR approach,the communication task is based on the hierarchical model ACCA,which stands for:

• A) audience, customer, consumer, acquisition
• B) awareness, consideration, cost, achievement
• C) awareness, comprehension, conviction, action
• D) advertise, create, consume, act

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Definitions:

Oxygen Balance

A concept in chemistry indicating the relative amount of oxygen available for reactions, important in evaluating the explosive potential of chemicals.

RDX

An abbreviation for Royal Demolition Explosive or Research Department Explosive, a highly energetic nitroamine used as an explosive.

Positive

Exhibiting or characterized by a beneficial, affirmative, or constructive quality or attribute.

TNT

Trinitrotoluene, a yellow, odorless, explosive material used commonly as a high explosive.