Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising for All

question 17

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:

• A) the reason a company spends money on advertising and promotion is to sell its products or services
• B) money spent on advertising and promotion can only show measurable results through sales and market share data
• C) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will increase sales
• D) objectives should be based on the achievement of sales results

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Definitions:

Making A Sale

The process of persuading a potential customer to buy a product or service, culminating in the exchange of goods or services for money or its equivalent.

Potential Buyer's Interest

The likelihood or degree of interest that potential customers may have in purchasing a product or service.

Buyer's Belief

The perceptions and assumptions that consumers hold about a product, service, or brand, influencing their purchasing decisions.

Exchange Function

The process in which goods, services, or assets are traded between parties.