Which of the Following Statements Can Be Used to Refute

question 39

Multiple Choice

Which of the following statements can be used to refute the argument that advertising reduces the number of choices available to consumers?

• A) Advertising can be used to create and maintain brand loyalty for dominant brands.
• B) Dominant brands can afford to spend more on advertising and that makes it difficult for smaller brands to compete against them.
• C) Heavily advertised brands dominate the market in certain product categories such as soft drinks, beer, and cereal.
• D) When a successful new product is introduced, competitors quickly follow and use advertising to inform consumers about their brand.

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Definitions:

Management Activity

The range of actions, decisions, and responsibilities undertaken by managers to operate and control organizations.

Planning

The process of creating and maintaining a plan, which involves setting objectives, determining strategies to achieve those objectives, and organizing resources.