The "Category Need" Communication Objective Is Also Known As

question 3

Multiple Choice

The "category need" communication objective is also known as:

• A) non-user stimulation
• B) demand build
• C) brand switching
• D) market share growth

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Definitions:

Confirmation Error

A cognitive bias that involves focusing on information that confirms pre-existing beliefs or hypotheses while ignoring evidence that contradicts them.

Confirmation Error

A cognitive bias that involves focusing on information that confirms one’s preconceptions and ignoring information that contradicts them.

Anchoring and Adjustment Bias

A cognitive bias where individuals rely too heavily on the first piece of information received (the "anchor") when making decisions.

Representativeness Bias

A cognitive bias where individuals inaccurately judge the likelihood of an event by comparing it to an existing prototype in their minds.