Which of the Following Is One of the Nine Principles

question 54

Multiple Choice

Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT) ?

• A) Provide measurements that are relevant to the objectives of the advertising.
• B) Realize that a single measurement is adequate to assess an ad's performance.
• C) Provide controls to avoid the biasing effects of the ad content.
• D) Use a convenience sample.

---

Definitions:

Scientific Method

A systematic approach to research where a problem is identified, relevant data is gathered, a hypothesis is formulated from these data, and the hypothesis is empirically tested.

Economic

Pertains to the production, distribution, and consumption of goods and services, and the analysis of behaviors and decisions related to these processes.

Fallacy of Composition

The erroneous belief that what is true for a part is necessarily true for the whole, particularly in economics.

Model

A simplified representation of reality, often mathematical, used to analyze and predict complex systems or phenomena.