The Fact That Marketing and Advertising People Have Backgrounds and Interests

question 43

Multiple Choice

The fact that marketing and advertising people have backgrounds and interests that are often quite different from consumers who comprise mass markets for many products and services makes it difficult to establish:

• A) feedback mechanisms
• B) response hierarchies
• C) common ground
• D) fields of experience

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Definitions:

Instinct

The innate inclination of a living organism towards a particular complex behavior.

Reflex

An unlearned, involuntary action or movement in response to a stimulus. A reflex occurs without conscious thought.

Cephalocaudal

A principle of development that describes growth and development that begins at the head and progresses downward towards the feet.

Proximodistal

A pattern of development where growth starts at the center of the body and moves towards the extremities.