The Elaboration Likelihood Model (ELM)states That There Are Two Basic

question 58

Multiple Choice

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion,the central route and the peripheral route.Under the central route to persuasion,a message recipient is viewed as:

• A) lacking the motivation to process a message
• B) having a low level of involvement and relying on imagery processing
• C) being a very active and involved participant in the communication process
• D) unlikely to engage in detailed cognitive processing

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Definitions:

Ethics Perspective

A viewpoint that focuses on the moral principles governing or influencing conduct, especially in a business context.

Procedural Justice

The perceived fairness of the processes used to make decisions, where individuals involved in a process view it as just if it meets ethical and legal standards.

Fairly Administered

Ensuring processes and decisions are conducted in a just, unbiased, and equitable manner.

Policies and Rules

Established guidelines and regulations designed to govern the conduct, procedures, and operations within an organization.