Which of the Following Statements Describes How the Traditional Hierarchy

question 51

Multiple Choice

Which of the following statements describes how the traditional hierarchy of effects model can be used as a measure for advertising effectiveness?

• A) Consumers must pass through each stage before making a purchase.
• B) Awareness and recall are the most important measures of ad effectiveness.
• C) The stages of the hierarchy offer useful intermediate measures of advertising effectiveness.
• D) The hierarchy is not useful because sales are the only appropriate goal of advertising.

---

Definitions:

Pension Funds

Investment pools that collect and invest contributions from workers and employers to provide retirement benefits to the workers.

Banks

Financial institutions licensed to receive deposits and make loans. They also offer various other financial services such as wealth management, currency exchange, and safe deposit boxes.

Thrifts

Financial institutions that primarily accept savings deposits and make mortgage loans, including savings and loan associations, savings banks, and credit unions.

Market Risk

The risk of losses in investments due to factors that affect the overall performance of the financial markets, such as economic changes or natural disasters.