______ Is a Term Used to Describe a Message Receiver's

question 50

Multiple Choice

______ is a term used to describe a message receiver's feelings of favourability or unfavourability toward an advertisement.

• A) Brand attitude
• B) Purchase intent
• C) Attitude toward the ad
• D) Source derogation

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Definitions:

Digital Camera

An electronic device that captures and stores photographs digitally, allowing for immediate viewing, deleting, or transferring of images.

Target Profit

The desired amount of profit a company aims to achieve within a specific period.

Unit Sales

A measurement of the total quantity of units of a product sold by a company.

Contribution Margin

The sum left over from sales income once all variable costs are subtracted.