Research on the Elaboration Likelihood Model (ELM)has Shown That

question 47

Multiple Choice

Research on the elaboration likelihood model (ELM) has shown that:

• A) celebrities are effective peripheral cues in a high-involvement situation
• B) celebrities are effective peripheral cues in a low-involvement situation
• C) the quality of message arguments is likely to be very important in a low-involvement situation
• D) peripheral cues are more important than detailed messages in high-involvement situations

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Definitions:

Gender Schema Theory

A theory suggesting that people learn about gender roles and develop gender-based beliefs and behaviors through cultural and societal norms.

Contextual Explanation

An account that considers the circumstances, conditions, or factors surrounding an event or situation to understand its meaning or implications fully.

Prosocial Behavior

Actions intended to benefit others, including behaviors like helping, sharing, donating, cooperating, and volunteering.

Cognitive Deficit

A deficiency or decline in mental processes related to memory, attention, problem-solving, and decision-making.