Gillette Believes Commercials for Deodorants Are Processed Primarily Through a Peripheral

question 87

Multiple Choice

Gillette believes commercials for deodorants are processed primarily through a peripheral processing route.This might explain why the company would use which of the following advertising strategies?

• A) Very detailed ads with a great deal of information about the causes of body odour
• B) Detailed ads with strong message arguments about Gillette brands
• C) Ads that use celebrity endorsers and memorable jingles
• D) Ads that pay more attention to information in the copy than executional elements such as visual imagery

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Definitions:

Securely Attached

A term used in attachment theory describing individuals who have healthy emotional bonds and relationships, often resulting from consistent and responsive caregiving in early life.

Mutual Regulation

Process by which infant and caregiver communicate emotional states to each other and respond appropriately.

Strange Situation

A research method used to evaluate a child's pattern of attachment to their caregivers, involving observations of children's reactions to separations and reunions.

Disorganized-Disoriented

Refers to a type of attachment behavior in children characterized by a lack of clear strategy to manage their emotions and interactions with caregivers.