When Sidney Crosby Appears in a Commercial Endorsing Gatorade,the Message

question 3

Multiple Choice

When Sidney Crosby appears in a commercial endorsing Gatorade,the message source is:

• A) PepsiCo, the company that owns Gatorade
• B) the television program that the advertising provides financial support for
• C) Sidney Crosby
• D) consumers who view the commercial

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Definitions:

Transactional Advertising

Advertising aimed at directly prompting a sale or transaction, often featuring specific products or services with a call to action.

Mobile Social Game

A mobile social game is a video game played on mobile devices that emphasizes social interaction, allowing players to connect, compete, or collaborate within a virtual environment.

Advergame

A video game designed specifically to promote a product, brand, or marketing message.

Lurkers

Individuals who observe or read content on online platforms without actively participating or engaging.