Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 44

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of presentation - attention - comprehension - yielding - retention - behaviour?

• A) The AIDA model
• B) The hierarchy of effects model
• C) The information processing model
• D) The low involvement model

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Definitions:

Staff

The employees or personnel who work for an organization or business.

Operating Efficiency

A measure of how well an organization uses its resources to produce goods or services, typically aiming for the highest output with the least waste.

Formal Organizational Structure

The officially designated arrangement of roles, responsibilities, and relationships within an organization.

Communication Channels

The means through which information is transmitted from one party to another, including verbal, non-verbal, and electronic methods.