Which Category of Cognitive Responses Includes a Message Recipient's Reactions

question 73

Multiple Choice

Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad,the quality of the visual effects,colours,voice tones,and the like?

• A) Support arguments
• B) Source derogations
• C) Ad execution-related thoughts
• D) Attitude toward the brand

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Definitions:

Legal But Unethical

Actions or practices that may not violate laws but are considered wrong or inappropriate according to ethical standards.

Bankruptcy

A legal proceeding involving a person or business that is unable to repay outstanding debts. The process begins with a petition filed by the debtor or on behalf of creditors.

Top Management

The highest level of managers and executives in an organization who are responsible for making overarching decisions and establishing policies.

Legal But Unethical

Refers to actions or practices that, while not violating laws, are considered morally wrong by society or professional standards.