The Elaboration Likelihood Model (ELM)is a Function of Two Elements

question 13

Multiple Choice

The elaboration likelihood model (ELM) is a function of two elements.They are the ____ to process the message.

• A) encoding and decoding abilities
• B) motivation and ability
• C) knowledge and technical skills
• D) attitude and linguistics skills

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Definitions:

Maslow's Hierarchy

A conceptual understanding of mental wellness that emphasizes the satisfaction of fundamental human necessities as a pathway to achieving self-actualization.

Rigid Order

A strict and unyielding system or arrangement of things, often leading to inflexibility and resistance to change.

Lower-Order Needs

In Maslow’s hierarchy are physiological, safety, and social.

Esteem

A feeling of respect and admiration for oneself or others, often related to one's achievements or qualities.