Marketers Strive to Develop and Maintain Brand Loyalty by Doing

question 39

Multiple Choice

Marketers strive to develop and maintain brand loyalty by doing all of these things EXCEPT:

• A) reducing reminder advertising expenditures
• B) maintaining prominent shelf positions and displays in stores
• C) running periodic promotions to deter customers from switching brands
• D) using loyalty programs such as Air Miles

---

Definitions:

Joey

Commonly refers to a young kangaroo, but in different contexts, it can denote a young animal of various species or a person's name.

High School

An educational institution that typically serves students in grades 9 through 12, preparing them for college or the workforce.

Engineer

A professional who applies mathematical and scientific principles to design, build, and maintain structures, systems, or materials.

Identity Status

A classification regarding the process of identity development in adolescents, including stages like exploration and commitment.