The Measurement of the Number of User Interactions with an Ad

question 18

Multiple Choice

The measurement of the number of user interactions with an ad is called:

• A) page impressions.
• B) ad impressions.
• C) clicks.
• D) click-through rate.

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Definitions:

Stakeholders

Individuals or groups with an interest or concern in the success and operations of an organization.

General Sentiment

The overall mood or attitude of a group or population towards a particular situation or topic.

Peer Evaluation

A method where employees evaluate the performance and contributions of their colleagues, often used for developmental or rewards purposes.

Lenient

Showing a merciful or tolerant attitude towards someone or something, often less strict than expected.