Jeff Runs Several Times a Week and Believes That Nike

question 8

Multiple Choice

Jeff runs several times a week and believes that Nike running shoes are the best for his running style and the shape and size of his foot.Puma may consider it inefficient to advertise to Jeff because they consider him to be:

• A) a picky consumer
• B) a favourable brand switcher
• C) an other brand loyal
• D) unable to impress with their unique product features

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Definitions:

Vertical Equity

A principle in taxation that proposes taxpayers with a greater ability to pay, such as higher income levels, should pay more in taxes than those with lesser ability to pay.

Horizontal Equity

The principle that individuals with the same income or resources should be treated equally by the tax system.

Tax Deductions

Expenses that can be subtracted from gross income to reduce the amount of income that is subject to income tax.

Double Taxation

A taxation principle where income taxes are paid twice on the same source of earned income, property, or financial asset.