_____ Is the First Stage in the Consumer Decision Making

question 15

Multiple Choice

_____ is the first stage in the consumer decision making process.

• A) Internal search
• B) External search
• C) Need recognition
• D) Alternative evaluation

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Definitions:

Income

The total money received by an individual or household over a specified time period, including wages, salaries, benefits, and other earnings.

Positive Economic Statement

An objective statement based on facts that can be tested or validated, focusing on descriptions of what is rather than what ought to be.

Payroll Tax

Taxes imposed on employers or employees, and are usually calculated as a percentage of the salaries that employers pay their staff.

Unemployment Rate

The proportion of the workforce that is unemployed and actively seeking work.