_____ Segmentation Is the Grouping of Customers on the Basis

question 55

Multiple Choice

_____ segmentation is the grouping of customers on the basis of attributes sought in a product.

• A) Benefit
• B) Usage
• C) VALS
• D) Lifestyle

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Definitions:

Antisocial Personality Disorder

A mental disorder where a person consistently shows no regard for right and wrong and ignores the rights and feelings of others.

Illicit Drugs

Substances whose production, sale, or use is prohibited or controlled by law due to their potential for abuse or addiction.

Alcohol Abuse

The excessive and harmful consumption of alcohol, leading to addiction, health problems, and impairments in social, occupational, or other important areas of functioning.

Self-Talk

The act of mentally speaking to oneself, which can influence emotions, behaviors, and overall cognitive processing.