Which of the Following Is NOT a Problem Associated with the Use

question 122

Multiple Choice

Which of the following is NOT a problem associated with the use of contests and sweepstakes?

• A) The contest or sweepstakes offer may overshadow the brand.
• B) The contest or sweepstakes can create excitement and interest in a brand.
• C) Professional entrants often defeat the purpose of contest and sweepstakes and undermine their effectiveness.
• D) The contest or sweepstakes often fails to contribute to the brand franchise.

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Definitions:

Disinhibitory Effect

Describes the phenomenon where observing a model being rewarded for a prohibited or inhibited behavior increases the likelihood of the observer engaging in that behavior.

Classical Conditioning

A habituation procedure where two stimuli are paired frequently, and a reaction that initially occurs because of the second stimulus subsequently occurs due to the first stimulus exclusively.

Cognitive Map

A mental representation of one’s physical environment, facilitating navigation and understanding of spatial relationships.

Observational Learning

Learning that occurs through observing the behavior of others, also known as social learning or modeling.