Since Most of the Client's Ad Budget Is Spent on Media

question 19

Multiple Choice

Since most of the client's ad budget is spent on media time and/or space,it is important that the media department:

• A) coordinates with the creative department to ensure that concepts are not too complex
• B) focuses on purchasing commercial time on the most popular shows
• C) develops a plan that communicates to the right audience in a cost-efficient manner
• D) creates a plan that utilizes the least expensive media vehicles

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Definitions:

Internalization

The psychological process by which individuals adopt and integrate the beliefs, standards, or behaviors of others into their own personal value system.

Nonresponsive Arousal

A state where an individual exhibits physiological signs of arousal without responding to external stimuli or showing conscious awareness.

Time-Out

A disciplinary technique in which for a short span of time a child is required to discontinue his involvement in ongoing activities to quietly sit somewhere apart. This technique involves mild power assertion and is suitable for use with toddlers and preschoolers.