Which of the Following Scenarios Might Lead One to Consider

question 56

Multiple Choice

Which of the following scenarios might lead one to consider sites like Facebook to be "earned" media?

• A) The brand develops a Facebook page with similar content to its branded website, in order to extend the brand's image.
• B) Ads are displayed on third-party Facebook pages.
• C) Ads on Facebook pages are targeted according to the visitor's online surfing behaviour.
• D) Consumers visit a branded Facebook page, "like" it, and further communicate their positive consumption experiences.

---

Definitions:

Phone Interviews

A method of conducting an interview or gathering information over the telephone.

Practise

The act of repeatedly performing an activity or exercise to acquire or maintain proficiency in it.

Qualifications

Credentials or achievements demonstrating one's ability or suitability for a particular job or task.

Downsized

The process of reducing the size or scale of something, often in the context of business workforce reduction.