The Growth of the Internet as a Media Vehicle Has

question 51

Multiple Choice

The growth of the Internet as a media vehicle has led to the need for all of the following,EXCEPT:

• A) a digital creative services department
• B) a renewed focus on traditional media
• C) the purchase of interactive firms by full-service agencies
• D) the coordination of digital and mass media advertising components

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Definitions:

Gross Cost

The total cost of a product or service before any deductions, discounts, or allowances are applied; the raw cost of an item.

Commission

A fee paid to an agent or employee for transacting a piece of business or performing a service, especially a percentage of the money received from a total paid to the agent responsible for the business.

Principals

The original amount of money invested or loaned, on which basis interest and returns are calculated.

Total Commission

The entire amount of money earned by an individual or a company as a result of successfully completing a sale or series of sales.