Online Directories Such as Kijiji and Auto Trader Have Stolen

question 72

Multiple Choice

Online directories such as Kijiji and Auto Trader have stolen a significant portion of ad revenue as a direct substitution for:

• A) Yellow Pages ads.
• B) Google search ads.
• C) Newspaper classifieds.
• D) Local radio ads.

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Definitions:

Questionnaire

A set of written questions used for collecting information from respondents for research or survey purposes.

Primary Research

The process of collecting original data directly from sources through surveys, interviews, or experiments.

Trade Magazine

A publication targeted at professionals in a specific industry, providing news, trends, and other industry-specific information.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.