Air Miles Sending Permission-Based Text Alerts Customized by Transaction Activity

question 59

Multiple Choice

Air Miles sending permission-based text alerts customized by transaction activity to encourage shopping at affiliated sponsors is an example of:

• A) SMS advertising.
• B) cooperative advertising.
• C) digital partnership.
• D) mobile display advertising.

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Definitions:

Common Stock

Equity ownership in a corporation, with voting rights and the potential to receive dividends.

Petroleum

A natural resource that consists of a complex mixture of hydrocarbons and is used primarily as fuel and in the production of chemicals.

GDP

Gross Domestic Product, the total value of all goods and services produced within a country in a specific time period, representing the size of its economy.

Business Receipts

The total amount of income received by a business within a specific time period, before any expenses are deducted.