Wal-Mart Has Been Very Effective in Positioning Itself as a Store

question 20

Multiple Choice

Wal-Mart has been very effective in positioning itself as a store that offers quality products at a very good price.Their strategy reflects positioning based on:

• A) demographic segmentation
• B) psychographic segmentation
• C) brand name
• D) product category

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Definitions:

Equilibrium GDP

The level of Gross Domestic Product at which aggregate supply equals aggregate demand, leading to an economy operating at full capacity without inflationary pressures.

Full Employment GDP

The level of gross domestic product achieved when there is no cyclical unemployment in the economy, representing an ideal economic state where all willing and able workers find employment.

Economic Problem

When we have limited resources available to fulfill society’s relatively limitless wants.

Unemployment

The situation in which individuals who are capable of working and actively seeking employment are unable to find a job.