The Internet Can Be Used for Branding Purposes

question 57

Multiple Choice

The Internet can be used for branding purposes:

• A) as long as these efforts stand alone as a communication piece.
• B) because it is fairly simple to adapt this medium to branding and image-creating strategies.
• C) since there are many tools such as videos and animation that can create a transformational experience for the consumer.
• D) with the use of consumer-generated content, which resonates more closely with the audience.

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Definitions:

Accommodation Strategy

A conflict resolution method where one party gives in to the wishes or demands of another, often used to preserve harmony.

Alienates

Causes someone to feel isolated or estranged from others or a group.

Discourages

Actions or factors that reduce motivation or inclination towards a certain behavior or action.

Accommodation Strategy

An approach in conflict resolution where one party meets the needs of the other party while neglecting their own interests.