Which of the Following Statements Describes a Major Concern Marketers

question 66

Multiple Choice

Which of the following statements describes a major concern marketers have with trade allowances?

• A) Trade allowances often are not passed on to consumers in the form of lower prices.
• B) Trade allowances are detracting from the image of the retailers who carry their brands.
• C) Consumers pocket most of the savings from trade promotion discounts.
• D) Trade allowances are encouraging retailers to stock and promote their products on a regular basis.

---

Definitions:

Universal Appeal

The characteristic of being attractive or interesting to a wide range of people.

Luxury Items

Products or services that are considered premium and not necessary for basic living, often associated with high quality and price.

Global Business Strategy

A plan of action, including methodologies and considerations, aimed at expanding a company’s operations and presence in international markets.

Marketing Strategies

Comprehensive plans designed to reach marketing goals, including product development, pricing, promotion, and distribution decisions.