The Targeting That Allows Advertisers to Adjust Their Brand Messages

question 38

Multiple Choice

The targeting that allows advertisers to adjust their brand messages depending upon where the user is located is known as:

• A) contextual targeting
• B) latitudinal targeting
• C) geographic targeting
• D) environmental targeting

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Definitions:

Mating Behavior

The set of actions and patterns leading to sexual reproduction, influenced by genetic, environmental, and social factors.

Environmental Stimuli

External factors or conditions that can provoke a response or reaction from living organisms.

Ethological Theory

A perspective in psychology that emphasizes the genetic and biological bases of behavior, as observed in the natural environment.

Behaviors

The actions or reactions of an organism, often in response to external stimuli, which can be observed and measured externally.