Targeting Consumers According to Their Website-Surfing Conduct Is Known As

question 49

Multiple Choice

Targeting consumers according to their website-surfing conduct is known as:

• A) contextual targeting
• B) attitudinal targeting
• C) behavioural targeting
• D) site-loyalty targeting

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Definitions:

Positive Psychology

A branch of psychology that focuses on the study and enhancement of positive human functioning, happiness, well-being, and flourishing.

Martin Seligman

A psychologist known for his work on positive psychology, learned helplessness, and theories of happiness and well-being.

Development

The process of growth or progress, typically involving physical, psychological, or intellectual advancement or evolution.

Profession

A type of occupation that requires specialized education, training, or skill, often characterized by a codified body of knowledge and ethical standards.