Which of the Following Statements Is True Regarding Behavioural Targeting

question 70

Multiple Choice

Which of the following statements is true regarding behavioural targeting?

• A) Behaviour is not a critical variable when applying audience segmentation to Internet advertising.
• B) Research has determined that a consumer's leisure-oriented Internet behaviour is more indicative of one's purchase patterns than their business-oriented behaviour.
• C) Clickstream data can help identify segments of potential buyers in order to direct ads specifically to them.
• D) There is a one-to-one correlation between a consumer's Internet surfing behaviour and their intention to purchase.

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Definitions:

Multinucleated

Cells that contain more than one nucleus, often found in certain fungal cells and muscle fibers.

Diploid

An organism or cell with two sets of chromosomes, one from each parent, typical of most animals and plants, symbolized as 2n.

Slime Molds

Eukaryotic organisms that exhibit traits of fungi and protozoa, often found in moist, decaying forest matter.

Septate Hyphae

Hyphae with cross-walls or septa that divide the filamentous structures into separate cell-like compartments, common in many fungi.