The Four Behavioural Objectives That Are Measures of Marketing Communication

question 14

Multiple Choice

The four behavioural objectives that are measures of marketing communication effectiveness are intent to purchase,trial,repeat purchase,and _______.

• A) viral media
• B) brand understanding
• C) brand loyalty
• D) positioning

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Definitions:

Strength-Based Perspective

An approach focusing on an individual's strengths and capabilities to address challenges and improve their life.

Areas of Improvement

Specific facets or aspects that require enhancement or development to reach desired outcomes or to address deficiencies.

Antipoverty Policies

Strategies and laws implemented to reduce or eliminate poverty and its effects on the population.

Poverty

A socioeconomic condition characterized by a lack of financial resources necessary for meeting basic living needs.