To Segment and Target Their Audiences,direct Marketers Use a _______,A

question 35

Multiple Choice

To segment and target their audiences,direct marketers use a _______,a listing of customers and/or potential customers.

• A) catalogue
• B) database
• C) CRM
• D) cross/sell technique

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Definitions:

Jeremy Bentham

A British philosopher, jurist, and social reformer in the 18th century, known as the founder of modern utilitarianism.

Marginal Utility

The further happiness or usefulness a person gets from consuming an additional unit of a product or service.

Total Utility

The total satisfaction received from consuming a particular quantity of goods or services.

Star Wars

A popular science fiction franchise created by George Lucas, comprised of movies, books, comics, and more.