Which of the Following Statements About the Coordination of Advertising

question 99

Multiple Choice

Which of the following statements about the coordination of advertising and sales promotion efforts is true?

• A) To integrate advertising and sales promotion programs successfully, different themes should be used for each.
• B) Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about.
• C) Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising.
• D) A sales promotion works best when its theme is not an integrated part of the organization's marketing communications.

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Definitions:

Study Habits

The consistent practices and routines that individuals use to acquire and retain information efficiently.

Operant-Conditioning Phenomena

A learning process where behavior is controlled by consequences like rewards or punishments.

Positive Reinforcement

A technique in behavior modification that involves rewarding a desired behavior to reinforce its occurrence.

Negative Reinforcement

A process in operant conditioning where a response is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.