The National Post Calls Its Subscribers to Tell Them of a Contest

question 13

Multiple Choice

The National Post calls its subscribers to tell them of a contest that they can enter to win a trip to Bermuda.This is an example of the combining of direct marketing with:

• A) sales promotion
• B) public relations
• C) advertising
• D) personal selling

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Definitions:

Demand Curve

A graph representing the quantity of a good that consumers are willing and able to purchase at various prices.

Non-discriminating Monopolist

A monopolist who charges a single price for all units of output sold, unlike price-discriminating monopolists who charge different prices.

Marginal Revenue

It refers to the additional income earned from selling one more unit of a good or service.

Demand Schedule

A table that lists the quantity of a good or service that consumers are willing to buy at various prices.