The Aim of _____ Is to Establish and Maintain a Relationship

question 48

Multiple Choice

The aim of _____ is to establish and maintain a relationship with one's customers through personalized communication and customized product/service offerings.

• A) customized business relationships
• B) customer relationship marketing
• C) transactional marketing
• D) customer relationship management

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Definitions:

Incremental Benefit

The additional gain derived from a new action or decision, compared to the previous state, often used in cost-benefit analysis.

Stand-Alone Firm

A business that operates independently, without reliance on or integration with other companies.

Corporate Governance

Rules for corporate organization and conduct; rules and practices relating to how corporations are governed by management, directors, and shareholders.

Wholly Owned Subsidiary

A company whose entire stock is held by another company, making it fully controlled by the parent company.