Due to Clutter and Relatively High Costs,the Use of _____

question 51

Multiple Choice

Due to clutter and relatively high costs,the use of _____ by direct marketers does not result in returns as high as those for other forms of direct marketing media.

• A) magazines and newspapers
• B) television and radio
• C) direct mail and catalogues
• D) newspapers, television, and radio

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Definitions:

Rescission

Rescission is the act of invalidating a contract, returning the parties involved to their positions prior to the agreement, under circumstances such as misrepresentation or fraud.

Fraudulent Misrepresentation

A false statement made knowingly or recklessly with the intent to deceive, leading another to enter into a contract.

Void Ab Initio

A term meaning "void from the beginning," indicating that a contract or agreement was invalid from the start.

Straight Commission

A compensation model in sales where an employee's income is derived entirely from the commissions made on the sales they secure.