Which of the Following Statements About Direct Marketing Is NOT

question 2

Multiple Choice

Which of the following statements about direct marketing is NOT true?

• A) direct marketing is especially useful to target current customers
• B) direct marketing can generate trial among prospects
• C) direct marketing is effective in targeting competitors' customers
• D) direct marketing is only used when the identity of the receiver is known

---

Definitions:

Total Expenses

The sum of all costs incurred by a business or individual in a specific period.

Total Revenue

The gross income generated from the core business activities of a company, including the sale of products and services.

Liability

Debts or monetary commitments that a firm has to settle with others, requiring the provision of economic benefits such as cash, products, or services over a period.

Expense

Costs incurred by a business in the process of earning revenue, typically categorized as fixed, variable, or periodic.