Which of the Following Statements About Direct E-Mail Is True

question 27

Multiple Choice

Which of the following statements about direct e-mail is true?

• A) Today's marketers use permission-based email instead of having to maintain a comprehensive website.
• B) The majority of research respondents suggest that branded content makes no impact on whether they forward a message.
• C) The chance of a consumer passing along a commercial message using email is quite high.
• D) Studies show that the use of direct mail via e-mail messages has no corresponding effect on visits to the retail location of the sender.

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Definitions:

North America

A continent located in the Northern Hemisphere and almost wholly within the Western Hemisphere, comprising countries like the USA, Canada, and Mexico.

Church of England

The primary state church in England, a Christian denomination that broke away from the authority of the Pope and the Roman Catholic Church in the 16th century under King Henry VIII.

Christianize Indians

Efforts by European settlers and missionaries to convert Indigenous peoples of the Americas to Christianity, often part of broader colonization efforts.

Powhatan Confederacy

A coalition of Native American tribes in the Eastern Woodlands that was dominated by the Powhatan people, during the early 17th century.