A Major Reason Why Some Companies Choose to Use an In-House

question 15

Multiple Choice

A major reason why some companies choose to use an in-house agency is to:

• A) maintain creative freshness
• B) reduce advertising and promotions costs
• C) better understand how advertising works
• D) win advertising awards that will enhance the image of their brands

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Definitions:

Language Acquisition Device

A hypothetical module of the human mind posited by Noam Chomsky to account for children's innate predisposition for language acquisition.

Built-In Mechanism

An inherent or innate feature, system, or process within an organism or device that enables it to perform a particular function automatically.

Learning Language

The process by which individuals acquire the capacity to perceive, produce, and use words to understand and communicate.

Grammatical Rules

The structural guidelines that govern the composition of clauses, phrases, and words in any given language.