Although Most Public Relations Efforts Seek a Variety of Channels

question 16

Multiple Choice

Although most public relations efforts seek a variety of channels for distribution,an alternative strategy is to offer one particular medium _____ rights to the story if that medium reaches a substantial number of people in the target audience.

• A) legitimate
• B) legal
• C) limited
• D) exclusive

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Definitions:

Fairness

The quality of making judgments that are free from discrimination or dishonesty.

Basic Consumer Theory

A concept in economics that analyzes consumer choices and behaviors based on preferences, budget constraints, and utility maximization.

Consumer Behavior

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences.

Product Reliability

The probability that a product will function without failure over a specified period under stated conditions.