Which of the Following Promotions Is Targeted Toward the Trade

question 37

Multiple Choice

Which of the following promotions is targeted toward the trade rather than consumers?

• A) Spiffs
• B) Coupons
• C) Premiums and sweepstakes
• D) Bonus packs

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Definitions:

Negative Response

An adverse reaction or answer to a stimulus, situation, or question, often reflecting disapproval or dissatisfaction.

Adams' Theory

Refers to Equity Theory developed by J.Stacy Adams, suggesting that employees are motivated when they perceive their treatment at work as fair, especially in relation to others.

Inequity

A lack of fairness or justice within a situation or towards individuals or groups.

McGregor's Theory X/Y

A concept of human motivation within the organizational context, contrasting Theory X (people inherently dislike work) and Theory Y (work is natural and can be a source of satisfaction).