Which of the Following Is an Example of a Sales

question 38

Multiple Choice

Which of the following is an example of a sales promotion that can be used to contribute to franchise building?

• A) A 50-cents off coupon on a box of Minute Rice to encourage repurchase.
• B) A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand.
• C) A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL.
• D) A price reduction of $5 on a pair of Lee jeans.

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Definitions:

Adolescence

The transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.

Socialization

The lifelong process through which individuals acquire norms, values, and behaviors appropriate for active participation in their society.

Cultural Experiences

Cultural experiences encompass exposure to and engagement with the customs, arts, social institutions, and achievements of a particular nation, people, or other social group.

Socialization Process

The method through which individuals learn and internalize the values, beliefs, and norms of their culture, thereby becoming functioning members of society.