When Calculating the Costs of a Couponing Program,marketers Should Consider

question 2

Multiple Choice

When calculating the costs of a couponing program,marketers should consider all of the following EXCEPT:

• A) production and distribution costs
• B) the face value of the coupon redeemed
• C) the copy and layout of the coupon
• D) handling costs

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Definitions:

Behaviorally Anchored Rating Scales

A performance appraisal method that rates employees based on specific behaviors as indicators of various levels of performance.

Behavioral Incidents

occurrences of actions or conduct that deviate from acceptable norms within a community or organization.

Performance Expectations

The standards or objectives set by an organization or manager to define what is considered successful performance for employees in their roles.

Management by Objectives (MBO)

A strategic management model that aims to improve the performance of an organization by clearly defining objectives that are agreed to by both management and employees.