Which of the Following Is NOT an Advantage Inherent in the Use

question 25

Multiple Choice

Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool?

• A) Coupons offer price reductions to consumers who are price sensitive.
• B) Coupons are an effective way of generating trial of a new product.
• C) Coupons are often used by consumers who already use the brand and would purchase it without a coupon.
• D) Coupons can encourage non-users to try a brand.

Grasp how companies can align short-term actions with long-term benefits for both the firm and society.

Appreciate the role of regulatory and ethical standards in shaping marketing practices.

Understand the significance of transparency and ethical communication in marketing.

Recognize the importance of developing a strong ethical climate and its relationship to social responsibility.

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Definitions:

Ecological Perspective

A method of viewing societies, environments, and their relationships as interconnected and influencing each other.

Microsystem

A term from ecological systems theory, referring to the immediate environments (like family and school) that directly influence an individual's development.

Kin-time

A concept referring to the time spent with family members or kin, often involving various familial activities and obligations.

Conflict Theorists

Scholars who focus on social, political, or material inequalities of a social group, analyzing the broad socio-political system.