An Effective Premium Is One That

question 138

Multiple Choice

An effective premium is one that:

• A) distracts consumers from the firm's main reason for existing
• B) reflects the overall quality of the product and is consistent with its image and positioning
• C) induces one-time trial purchase of a brand for which there is low awareness
• D) has no impact on an organization's pioneering advertising

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Definitions:

Neo-psychoanalysts

Neo-psychoanalysts are theorists who extended Freudian psychoanalysis to include social and cultural factors in personality and psychological development.

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning, emphasizing observable behaviors over internal states.

Interpretations

The action of explaining the meaning of something or the way a person understands a concept or event.

Personality

A combination of emotional, attitudinal, and behavioral response patterns of an individual.