Which of the Following Would Be the Best Example of a Premium

question 74

Multiple Choice

Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

• A) A free tube of Colgate toothpaste in a box of Life cereal
• B) A pack of baseball cards in a box of Cheerios cereal
• C) A free sport bottle with the purchase of a four-pack of Gatorade
• D) A dish towel in a box of Tide laundry detergent

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Definitions:

Vertical Analysis

A method of financial statement analysis in which each line item is listed as a percentage of a base figure, facilitating comparison across different periods and companies.

Base Amount

The initial sum of money or level of quantity that serves as a starting point for calculations or adjustments.

Financial Statement Data

Refers to quantitative information extracted from a company's financial statements, used to assess its financial health.