Consumers Have Become More Sensitive and Responsive to Sales Promotion

question 119

Multiple Choice

Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT:

• A) consumers tend to be loyal to their favourite brands.
• B) consumers purchase more on the basis of price, value, and convenience than brand.
• C) many purchase decisions are made in the store where many sales promotions are found.
• D) marketers are offering consumers more promotions to attract and maintain customers.

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Definitions:

Veal

Meat from young calves, distinguished by its pale color and tender texture, often considered a delicacy in various cuisines.

Pork

Meat derived from pigs, commonly consumed worldwide in various forms such as bacon, ham, and ribs.

Ounces

A unit of weight in the Imperial system equal to one-sixteenth of a pound, or 28.349 grams.

Mixed Numbers

Values that include both a whole number and a fractional part, indicating amounts more than one.