Which of the Following Is NOT True Regarding Slotting Fees

question 120

Multiple Choice

Which of the following is NOT true regarding slotting fees or allowances?

• A) Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space.
• B) Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail.
• C) Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores.
• D) Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees.

Understand the phenomenon of motion parallax and its role as a depth cue.

Identify the role of the nervous system in compensating for voluntary and involuntary eye movements.

Understand the principle underlying motion pictures and animated signs.

Grasp the concept of induced motion and its perceptual effects.

---

Definitions:

Product Offer

A proposal made by a seller to potential buyers, detailing the terms of sale and attributes of the product or service.

Associated Services

The nonphysical attributes of the product including product warranties, financing, product support, and after-sale service.

Product Lines

Groups of associated items, such as those that consumers use together or think of as part of a group of similar products.

Product Mix

The total range of products a company offers to its customers to buy.